Metric // 01
Mobile abandonment
53%
of mobile site visits are likely to be abandoned if a page takes longer than 3 seconds to load.
Source: Google / SOASTA, 2016 (opens in a new tab) · The Need for Mobile Speed
/ BRAND POSITIONING & HIGH-FASHION IDENTITY
/ META & GOOGLE ADS • ROAS SCALING
/ SUB-SECOND HEADLESS NEXT.JS ARCHITECTURE
Brand equity and sub-second infrastructure from one team: editorial narrative, high-ROAS ads, and Next.js code your company owns.
Sub-Second Stack // Active100/100 Mobile Lab // Our BenchmarkNew Delhi // HQ
Full-stack digital growth. Uncompromising.
Panarch Digital is one studio for D2C brands: brand positioning, Meta & Google performance ads, and headless Next.js storefronts you own outright. Our own site, panarchdigital.com, measures 0.47s P75 LCP on mobile, and that is the performance budget every storefront we ship is engineered against.
Arpan Tyagi
Founder of Panarch · Principal engineer
30 minutes with the engineer who profiles your storefront: LCP, TTFB, script weight and checkout drop-off.
ENGINEERED WITH THE SUB-SECOND STACK
Zero Bloat. Pure Edge Velocity.
Every dependency is benchmarked against our 0.47s mobile LCP budget. Headless Next.js, composable edge compute, and real-time AI orchestration.
- Next.js 16 - App Router • Turbopack (0.47s LCP)
- TypeScript - Strict Static Typing (Strict mode)
- React 19 - Server Components (Server-first)
- Tailwind CSS - Zero-Runtime Atomic CSS (CSS-first)
- Vercel Edge - Global Anycast Network (87ms TTFB)
- Cloudflare - Edge Shield & L1 Cache (Edge cache)
- Supabase - Postgres • pgvector • RLS (Edge Auth)
- OpenAI - GPT-4o Real-Time Voice (Voice agents)
- Anthropic - Claude 3.5 Sonnet (Reasoning Core)
- Node.js - High-Concurrency Async I/O (Edge Workers)
- Python - Model Fine-Tuning & Data (Automated ML)
- PostgreSQL - ACID Relational Storage (Transactions)
Published research // Speed vs revenue
The hidden cost of slow websites
Four published studies, each linked to its source. Then put your own revenue and LCP into the calculator below.
Metric // 02
Conversion per 0.1s
+8.4%
retail conversion rate from a 0.1s improvement in mobile site speed. Retail shoppers also spent 9.2% more.
Source: Deloitte & 55 for Google, 2020 (opens in a new tab) · Milliseconds Make Millions
Metric // 03
Cost of a 100ms delay
up to7%
drop in conversion rate from a 100-millisecond delay in page load.
Source: Akamai, 2017 (opens in a new tab) · State of Online Retail Performance, Spring 2017
Metric // 04
1s vs 5s load
2.5x
higher e-commerce conversion rate for a site that loads in 1 second than for one that loads in 5 seconds.
Source: Portent, 2022 (opens in a new tab) · Site Speed is (Still) Impacting Your Conversion Rate
Revenue-leak calculator
What is your mobile LCP costing each month?
Two inputs, one published coefficient. Take your LCP from PageSpeed Insights (the field-data figure, if your site has one).
Illustrative monthly leak
25.2% of monthly revenue · 3 × 0.1s steps counted (your gap is 0.9s; capped at 3)
- Each 0.1s cut
- ₹2,10,000
- Gap to 2.5s
- 0.9s
Illustrative estimate — based on Deloitte/55 2020 retail data, not a guarantee. Milliseconds Make Millions (opens in a new tab)
steps = min(max(0, 3.4s − 2.5s) ÷ 0.1s, 3) = 3
leak = ₹25,00,000 × 8.4% × 3 = ₹6,30,000 / month
8.4% is the retail conversion lift Deloitte and 55 measured per 0.1s of mobile speed improvement (2020). Time under Google's 2.5s “good” LCP threshold (opens in a new tab) is not counted, and because the study measured 0.1s changes we stop extrapolating at 3 steps. Revenue is assumed to move one-for-one with conversion rate (same traffic, same order value).
Capabilities
Core capabilities
Four units run by one team. Brand tokens become the storefront's design system, ad creative is cut from the same identity, and every page ships with the schema Google and AI answer engines read.
UNIT / 01 // CAPABILITY
Brand identity & positioning
Visual density, editorial precision, and positioning narrative that commands pricing power.
- Brand narrative & messaging
- Editorial design systems
- Visual equity guidelines
- Couture typography
UNIT / 02 // CAPABILITY
Performance ads & media
High-ROAS Meta & Google ad funnels, conversion video, and systematic creative testing.
- Meta & Google ads
- Cinematic conversion media
- Hook iteration testing
- Attribution modeling
UNIT / 03 // CAPABILITY
Headless web architecture
Decoupled Next.js infrastructure. Sub-second mobile loads, 100% owned code, zero platform rent.
- Sub-second page loads
- Zero platform taxes
- Custom owner dashboards
- Atomic PostgreSQL RLS
UNIT / 04 // CAPABILITY
Generative search visibility
AI-native search visibility that captures intent across Google, Perplexity, and ChatGPT.
- Google-first indexing
- AI citation engineering
- Competitor interception
- Dynamic JSON-LD Schema
Sprint methodology // 4 phases
The Architecture of Growth
One team runs brand, ads, content and code in the same sprint, so the identity, the ad creative and the storefront ship against one plan.
- Phase 01
Strategic audit
We review the whole growth engine: brand positioning, ad account unit economics, checkout friction and tech debt.
- Phase 02
Core engineering
Brand narrative, ad creative and the Next.js storefront are built in the same sprint, against one plan.
- Phase 03
Hardening & attribution
Meta Conversions API, server-side attribution, security hardening and checkout conversion work.
- Phase 04
Omnichannel scale
Scale Meta and Google spend against server-side attribution, publish on a fixed cadence, and hold the storefront to its performance budget.
PORTFOLIO // CASE STUDIES
Built, shipped,
documented from source.
3 live client platforms and 3 studio prototypes. Each case study names the framework, data model and trade-offs as they exist in the repository, and prototypes are labelled as prototypes.
2026LUXURY TEXTILES & ATELIER COMMERCELIVE CLIENT
FabricliciousThe Architecture of Drape: Haute Couture Textiles
An atelier storefront for single-bolt natural textiles: a Postgres roll allocator under row locks, 0.5m cuts in 0.1m steps, a swatch credit ledger and a Gemini 2.5 Flash concierge.
- Next.js 15
- Supabase
- Vercel
- MIN CUT · 0.1M STEPS
- 0.5m
- CANVAS WEAVE LOUPE
- 400%
2026B2B WHOLESALE & D2C COMMERCELIVE CLIENT
Mithila EnterprisesBringing a fabric wholesaler online, end to end
We brought a pan-India fabric wholesaler online with a bespoke platform: an editorial D2C storefront, a B2B wholesale channel with enforced MOQs, and a full owner CMS backed by atomic Postgres row locks.
- Next.js 16
- Supabase
- Razorpay
- OWNER ADMIN MODULES
- 9
- VERSIONED SQL MIGRATIONS
- 38
2026PUBLIC TRUST & EMERGENCY RELIEF GRIDLIVE CLIENT
Kiran Singh FoundationA Journey from Struggle to Enlightenment
We architected an institutional platform for a 4-wing public trust, running a 40-seat student scholar cohort, 34 rescued dogs across 4 shelter homes, and a WhatsApp emergency dispatch grid.
- Next.js 15
- Supabase
- Cloudflare Workers
- SCHOLAR COHORT SEATS
- 40
- RESCUED DOGS ON RECORD
- 34
2026STREETWEAR & DIGITAL COMMERCESTUDIO PROTOTYPE
Luxury StreetwearSystem // Acquire Deploy: Brutalist E-Commerce
A four-day studio prototype: an industrial brutalist storefront with high-density off-grid boundaries, a Supabase Auth gateway, a role-gated Admin Terminal and Razorpay-ready checkout on Cloudflare Workers.
- Next.js 16
- Cloudflare Workers
- Supabase
- ARCHIVE SKUS
- 15
- GLOBAL BORDER RADIUS
- 0px
2026LUXURY & FINE JEWELRYSTUDIO PROTOTYPE
Maison AureliaHaute Joaillerie & Bespoke Timepieces
A Vite + React boutique concept balancing generous whitespace with a metal and engraving configurator, live USD / EUR / GBP pricing and a concierge checkout for six-figure pieces.
- Vite 8
- React 19
- Cloudflare Workers
- CATALOGUE PIECES
- 9
- LIVE CURRENCIES
- 3
2026LUXURY FASHION & D2C COMMERCESTUDIO PROTOTYPE
Crown & BrimAbsolute Intent in Luxury Headwear
A stark, structural flagship concept in obsidian, gallery white and brushed gold, with GSAP-pinned editorial galleries and Lenis momentum scroll.
- Next.js 16
- GSAP + Lenis
- Prisma
- LOOKS IN PINNED ARCHIVE
- 12
- PRISMA COMMERCE MODELS
- 3
Our own stack
Read the case studyThe site you are reading
Next.js 16 App Router with statically prerendered marketing routes and Supabase behind sign-in.
Capital allocation // Architecture
Rented SaaS vs. owned stack
What a D2C brand pays and owns on Shopify Plus versus a custom Next.js storefront.
100% IP ownership$0 platform licence
| Dimension | Rented SaaS (Shopify Plus) | Owned stack (Panarch Digital) |
|---|---|---|
| Source-code ownership | None: storefront is coupled to Liquid templates and Shopify's database | 100%: a standalone Next.js repository in your GitHub |
| Platform licence | From $2,300/mo on a 3-year term ($2,500 on 1-year); Shopify India lists ₹1,75,000/mo | $0 recurring licence |
| Third-party gateway fee | 0.2% on every order paid through Razorpay, Cashfree or PayU, on top of the gateway's own rate | None: direct settlement with Razorpay or Stripe at the gateway's own rate |
| Hosting / infrastructure | Bundled into the licence; shared multi-tenant platform | Vercel Pro: $20/mo per deploying seat plus usage, in your own account |
| Performance | Depends on theme and installed apps; no published speed guarantee | 100/100 Mobile Lab / 0.47s P75 LCP / 87ms TTFBPanarch benchmark: panarchdigital.com, P75 field data, 9 Jul 2026 |
| Platform lock-in | High: proprietary Liquid templates and app ecosystem | None: open Next.js and React |
| Maintenance talent pool | Shopify and Liquid specialists | Any React / TypeScript engineer |
Latency has a measured price: a 100-millisecond delay in page load cut conversion rates by up to 7% in Akamai's State of Online Retail Performance report (Spring 2017) (opens in a new tab).
Shopify Plus and Vercel prices as of Oct 2026 (shopify.com/pricing (opens in a new tab)). Vendor pricing changes; check the source before budgeting. Panarch figures are measured on panarchdigital.com itself, not a guarantee for every storefront.
Objections // Answered
Common questions about owning a headless commerce stack
A headless architecture separates the storefront (frontend) from the commerce backend through APIs. Panarch Digital builds the frontend in Next.js and renders it at the edge. Our own site, panarchdigital.com, measures 100/100 Mobile Lab, 0.47s P75 Largest Contentful Paint and 87ms TTFB, well inside Google’s 2.5s “good” LCP threshold, and that is the performance budget every storefront we ship is engineered against.
Shopify renders storefronts through its proprietary Liquid templating language and extends them through paid apps; Webflow is similarly hosted and closed. Both decide what your checkout, data model and page weight can be. Panarch Digital writes a standalone Next.js and Supabase application around your catalogue, so every page, script and checkout step is code you can change, profile and keep.
Your site keeps running. The source code lives in your GitHub repository and the site is deployed to your own Vercel account, so no part of it depends on Panarch Digital’s accounts. Because the architecture is standard Next.js rather than a proprietary framework, any qualified developer can maintain or extend it independently.
A focused headless migration from Shopify typically runs 8–14 weeks: the 8–12 week build sprint (data modelling, component architecture, payment integration, performance tuning) plus catalogue migration and SEO preservation. Larger or enterprise migrations run 3–6 months.
No. Vercel is usage-based infrastructure, compute and CDN, not a software licence with revenue sharing. Vercel Pro is $20 per month per deploying seat plus usage, and it scales with traffic. Shopify Plus starts at $2,300 per month on a 3-year term, plus a 0.2% fee on orders paid through third-party gateways (prices as of October 2026). An owned stack carries no platform licence fee.
We run a dual-stack cutover. Your current store stays live while the new Next.js storefront is built and tested against it: redirects, analytics and checkout are verified before any traffic moves. The switch is a routing change at the edge, and rolling back is the same change in reverse, so an issue found after launch is reversed in one step instead of fixed under live traffic.
Because the application is built on un-ejected, standard Next.js, any mid-to-senior React developer can maintain it — you are never locked into an agency retainer. If you prefer, Panarch Digital offers ongoing service level agreements (SLAs) for technical oversight and continuous optimisation.
Next step // 30-min consult
Bring us your slowest page.
In 30 minutes we profile it live (LCP, TTFB, third-party script weight and checkout drop-off) and rank the fixes by the revenue they protect. You talk to the engineer who would build them.
Diagnose Your LatencyAudit My StackWhatsApp triage +91 79855 58211 (opens in a new tab)
A senior engineer replies within 4 hours.