/ WEB ARCHITECTURE
/ EDGE DEPLOYMENT
/ HEADLESS COMMERCE
We build high-performance web infrastructure that eliminates latency and earns organic visibility.
TRUSTED BY AMBITIOUS D2C BRANDS
Bespoke
headless commerce.
Uncompromising.
Your digital presence becomes a liability when legacy platforms bleed revenue through slow loading and template bloat. Stop renting your digital real estate. Own the infrastructure.
Talk with team
FOUNDER OF PANARCH
ENGINEERED WITH PREMIUM TECHNOLOGIES
THE HIDDEN COSTOF SLOW WEBSITES
High Bounce Rates
+53% ABANDONMENT
* Source: Akamai State of Online Retail
Lost Conversions
-21% REVENUE
* Source: Deloitte Milliseconds Make Millions
Wasted Ad Spend
+18% CAC INFLATION
* Source: Google Ads Performance Impact Study
Brand Degradation
-14% TRUST SCORE
* Source: Portent Site Speed Impact Report
CAPABILITIES
Core capabilities
These are not generic services. They are interconnected, purpose-built systems designed to drive growth and deliver measurable results.
/ 01
Headless web architecture
Decoupled infrastructure. Absolute control over the buyer journey.
/ 02
Generative search visibility
AI-native search visibility that captures intent at the source.
/ 03
Brand identity & UI/UX
Visual density. Editorial precision that elevates trust.
/ 04
Cinematic conversion media
Premium content and video built specifically to convert.
HOW WE WORK
The Architecture of Ownership
We work in focused, intensive sprints. No bloated timelines. Just disciplined engineering of high-performance infrastructure.
01 Strategic audit
We review your current storefront end-to-end: speed, structure, operating costs, and growth limits.
02 Core engineering
Rapid deployment of custom infrastructure and high-conversion assets. No templates, zero bloat.
03 Security hardening
Thorough security testing and data policy verification to protect your business and your customers.
04 Global deployment
Fast launch across global servers with continuous performance monitoring and optimisation.
PORTFOLIO // CASE STUDIES
Systems deployed.
Results delivered.
Every project is built from scratch. We do not recycle templates; we engineer custom systems tailored to your business.
Architecting our own infrastructure
We engineered a custom high-performance platform. A pristine execution of fast storefronts and zero-delay data.
100
PERFORMANCE SCORE
<1s
PAGE LOAD TIME
Bringing a fabric wholesaler online, end to end
We brought a pan-India fabric wholesaler online with a bespoke platform: an editorial D2C storefront, a gated B2B portal, and a full owner CMS.
8
OWNER CMS MODULES
100%
OWNED STACK
RENTED SAAS // OWNED STACK
Why own your stack instead of renting Shopify?
Renting a SaaS storefront like Shopify Plus couples your frontend to its proprietary Liquid templating and starts at $2,300/month plus a 0.2% surcharge on third-party payment gateways. An owned Panarch Digital stack is a standalone Next.js application you control outright: no platform licensing fees, no lock-in, deployed to your own infrastructure from $20/seat per month.
Swipe to compare
| Dimension | Rented SaaS (Shopify Plus) | Owned Stack (Panarch Digital) |
|---|---|---|
| Source-code ownership | None - coupled to Liquid + platform | 100% - standalone Next.js repo |
| Platform license | From $2,300/mo (3-yr term) | $0 |
| Payment processing | 2.15% + $0.30 (Shopify Payments), or +0.2% surcharge on third-party gateways | Your processor direct (e.g. Stripe 2.9% + $0.30), no surcharge |
| Hosting / infrastructure | Bundled, limited control | From $20/seat/mo (Vercel), scales with traffic |
| Performance target | Theme-dependent | 90+ Lighthouse; LCP within Google “Good” (<2.5s) |
| Platform lock-in | High - proprietary Liquid | None - standard Next.js |
| Maintenance talent pool | Shopify / Liquid specialists | Any Next.js developer |
Latency is a revenue problem: a 100ms delay cuts mobile conversions by roughly 7% (Akamai/SOASTA, 2017), and a 0.1s speed improvement lifted retail conversions 8.4% (Deloitte, Milliseconds Make Millions, 2020). Shopify Plus pricing reflects published base rates on a 3-year term; processing rates apply to all platforms and are shown for parity.
Common questions about owning a headless commerce stack
01What is a headless web architecture?
What is a headless web architecture?
A headless architecture separates the storefront (frontend) from the commerce backend through APIs. Panarch Digital builds the frontend in Next.js and renders it at the edge, engineering for 90+ Lighthouse performance scores and Largest Contentful Paint within Google’s "Good" threshold (under 2.5 seconds). You own the source code outright, with no proprietary templating layer.
02How is Panarch Digital different from Shopify or Webflow?
How is Panarch Digital different from Shopify or Webflow?
Shopify renders storefronts through its proprietary Liquid templating language, which couples your frontend to its platform; Webflow is similarly hosted and closed. Panarch Digital engineers a standalone Next.js and Supabase application you own outright, with source code in your GitHub, deployed to your own Vercel account. Any Next.js developer can maintain it.
03What happens to my site if Panarch Digital stops operating?
What happens to my site if Panarch Digital stops operating?
Your site keeps running. A Panarch Digital build is a standalone Next.js application deployed to your own Vercel account, with the source code in your GitHub repository. Because the architecture is standard Next.js and not a proprietary framework, any qualified developer can maintain or extend it independently.
04How long does a headless migration take?
How long does a headless migration take?
A focused headless build typically ships in 8–14 weeks, covering data modeling, component architecture, payment integration, and performance tuning. Larger or enterprise migrations run 3–6 months. Panarch Digital runs a parallel period where the old and new stacks operate simultaneously, so cutover carries zero revenue disruption.
05Is custom hosting just another platform fee?
Is custom hosting just another platform fee?
No. Vercel is usage-based infrastructure, compute and CDN, not a software license with revenue sharing. Hosting starts at $20 per seat per month and scales with traffic. Unlike Shopify Plus, which starts at $2,300 per month plus a 0.2% surcharge on third-party payment gateways, there are no platform licensing fees on an owned stack.
06How do I migrate without downtime?
How do I migrate without downtime?
We implement a dual-stack approach where your legacy platform operates simultaneously alongside the new Next.js architecture. When ready, domain routing is shifted instantly at the edge level, ensuring a zero-downtime cutover that protects your active sessions and search rankings.
07Who maintains this after launch?
Who maintains this after launch?
Because the application is built on un-ejected, standardized Next.js, any mid-to-senior React developer can maintain it—you are never locked into an agency retainer. If preferred, Panarch Digital offers ongoing Service Level Agreements (SLAs) for technical oversight and continuous optimization.