Brand + Build // New Delhi
ENGINEERED FOR EXTREME VELOCITY
One studio for the brand and the build. Founder and principal engineer Arpan Tyagi and a young New Delhi team create your identity, packaging and conversion film, then engineer the headless Next.js storefront that serves it in under a second.
In short
Panarch Digital is a New Delhi studio founded by principal engineer Arpan Tyagi. One team builds both halves of a D2C brand: the brand equity (identity, 3D packaging, conversion film, performance media) and the headless storefront, on its Sub-Second Stack of Next.js, Supabase and Vercel edge delivery. Clients own 100% of the source code and rent no storefront platform.
DECOUPLING
THE FRONT-END
On a monolithic platform, your storefront's speed is set by someone else's roadmap: theme engines, app plugins and tracking scripts all compete for the critical rendering path. We split presentation from commerce data, render pages at the edge, and keep the database behind a typed API.
For the CTO
App Router routes are statically or partially prerendered and served from Vercel's edge cache, with Supabase Postgres and row-level security behind them. Front-end releases ship without backend migrations, and a traffic spike hits the CDN before it reaches the database.
For the founder
You own the repository, the design files and the customer data, and you pay for hosting rather than a storefront-platform license. Every millisecond cut from load time removes a reason for a shopper to leave before checkout.
“ROI is hardcoded into the architecture.”
Mission and vision
ONE TEAM ACCOUNTABLE
FOR BRAND AND SPEED
To give ambitious D2C brands a storefront they own outright, a brand that can hold its price, and a single team answerable for both the conversion rate and the load time.
THE REFERENCE BUILD
FOR D2C COMMERCE
To be the studio whose storefronts other D2C teams benchmark against: brand work worth the price tag, delivered on code that renders before the shopper has time to doubt it.
THE PRINCIPLES WE
REFUSE TO BREAK
Owned, Not Rented
No themes, page builders or licensed starter kits. The repository, the design source files and the customer data are transferred to you in full at handover.
Performance Obsession
Sub-second is a requirement, not a feature. Every route gets a performance budget before design starts, because a luxury price tag does not survive a slow product page.
Editorial Precision
Our design language pairs brutalist density with high-fashion editorial restraint. Every element on a page has to justify both its bytes and its claim on attention.
Outcome-Driven
Beautiful code is meaningless without measurable business impact. Conversion, revenue and Core Web Vitals are instrumented at launch, so every later change is judged on numbers, not taste.
OUR OWN NUMBERS,
PUBLISHED
Measured on panarchdigital.com. Lighthouse is a lab score; LCP, TTFB and CLS are real-user field data at the 75th percentile. Client builds are designed against the same budget, and results on your catalog depend on its images, scripts and data. Read the methodology.
100/100
Mobile Lighthouse
Lab · PageSpeed Insights
0.47s
Largest Contentful Paint
Field · P75
87ms
Time to First Byte
Field · P75
0.00
Cumulative Layout Shift
Field · P75
ENGINEERED WORKFLOW,
PREDICTABLE OUTCOMES
- 01 // DISCOVERY
Deep Immersion
We audit your current storefront's Core Web Vitals, conversion funnel and brand positioning, and map the competitors your customers compare you against. You get a written strategy before any pixel is placed.
- Brand Audit
- User Research
- Strategy Blueprint
- 02 // ARCHITECTURE
System Design
Information architecture, component taxonomy and per-route performance budgets are fixed alongside the identity system, so design and code are specified against the same constraints.
- Wireframes
- Tech Stack
- Performance Budgets
- 03 // EXECUTION
Precision Build
Brand assets, conversion film and the Next.js codebase are produced in parallel by one team. Every interaction state is specified, built and QA'd against the performance budget.
- Custom Codebase
- Design System
- QA Reports
- 04 // DEPLOYMENT
Launch & Scale
Edge deployment on Vercel with Core Web Vitals monitoring and analytics wired in at launch, then continuous optimization against the numbers.
- CDN Setup
- Analytics
- Ongoing Support
PROPRIETARY
SUB-SECOND STACK
Each tool is in the stack for a measured reason: rendering speed, type safety, or less JavaScript on the shopper's phone. Together they deliver the sub-second budget from a Vercel edge node, not from a single origin server.
-
Next.js
Framework
-
React
UI Library
-
TypeScript
Language
-
Tailwind CSS
Styling
-
GSAP + Framer Motion
Animation
-
Supabase
Backend
-
Vercel Edge
Deployment
-
PostgreSQL
Database
Arpan Tyagi
Founder & Principal Engineer
ONE PRINCIPAL ENGINEER.
ONE NEW DELHI TEAM.
I founded Panarch Digital on one conviction: performance cannot be rented. A D2C brand running on a template inherits the template's ceiling, and no ad budget buys its way past a slow product page.
As principal engineer I own the architecture of every build: headless Next.js, edge rendering and the latency budget. A young New Delhi team works with me under one roof on identity, packaging and conversion film, so the people shaping the brand and the people shipping the code review the same work in the same room.
Principal Engineer Dossier
Research by Arpan Tyagi
- R/01 · Rendering Next.js 16 Partial Prerendering (PPR) for D2C Storefronts: Static Speed with Live Stock How Next.js Partial Prerendering (PPR) serves static CDN shells in milliseconds while streaming live inventory, eliminating shifts and skeletons. · 4 min read
- R/02 · Concurrency Flash Sales Without Crashing: Engineering Concurrency on Edge Infrastructure How high-growth D2C brands eliminate server crashes during high-traffic drops using Vercel edge caching, Supabase PgBouncer, and Redis semaphore queues. · 4 min read
- R/03 · Valuation Building vs. Renting: How Proprietary Storefronts Increase Company Valuation Investors discount D2C brands that run entirely on rented templates because there is little technical IP to underwrite. Owned software, documented data flows and costs that do not scale with GMV give acquirers fewer risks to price in diligence. · 8 min read
FIVE AGENCIES DECORATE.
ONE STUDIO ARCHITECTS.
A D2C launch usually means five contracts: an identity studio, a packaging designer, a video house, a media buyer and a development shop. Each delivers a file, nobody owns the conversion rate, and when sales dip the ads blame the site and the site blames the ads.
At Panarch, founder and principal engineer Arpan Tyagi and a young New Delhi team do all five under one roof. The brand equity that sets your price and the Next.js code that serves it in under a second come from one team, on one timeline, answerable to one engineer.
- Instead of Identity studio Panarch ships Brand identity & positioning Core identifier, typography, color palette and brand guidelines, with full commercial copyright.
- Instead of Packaging designer Panarch ships 3D packaging & dielines Photorealistic 3D packaging, unboxing design and print-ready dielines.
- Instead of Video production house Panarch ships Conversion film Hook scripting, studio and on-location shoots in Delhi NCR, and platform-native cuts for paid social.
- Instead of Performance media buyer Panarch ships Meta & Google campaigns Ad funnels with systematic creative testing, landing on pages the same team engineered.
- Instead of Development shop Panarch ships Sub-second Next.js storefront Headless Next.js on Supabase, rendered at Vercel's edge, with the repository handed to you.
One contract · one timeline · one repository you own
FIND WHERE YOUR MILLISECONDS GO.
Bring your storefront URL to a free 30-minute latency diagnosis and leave knowing where your load time goes. No pitch deck, no obligation.